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CRM development

CRM-system (Customer Support Management) - is application software for organizations designed to automate engagement strategies with customers (clients), in particular, in order to increase sales, optimize marketing and improve service by storing customer information and history of relations with them, as well as to establish and improve business processes and subsequent analysis of the results.

CRM - the interaction model based on the postulate that the center of the entire philosophy of the business is a customer, and the main activities are the measures to ensure effective marketing, sales and customer service. The support for these business objectives involves collecting, storing and analyzing information about customers, suppliers, partners, as well as the company's internal processes. The functions to support this business purpose include sales, marketing, customer support.

CRM-system may include:

Basic Principles:


This approach implies that, when interacting with a client, a company's worker can access all the necessary information about the relationship with this client, and the decision is being based on this information (information about the decision, in turn, is also stored).

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